Privacy Policy

DEAR USER!

We care about protecting your privacy and want you to feel comfortable while using our services. Therefore, we would like to present to you the most important information regarding the rules for processing your personal data and cookies used by our Shop. This information has been prepared in accordance with the GDPR – General Data Protection Regulation.

DATA CONTROLLER

ALBIN KAMIL POPŁAWSKI, an entrepreneur conducting business under the name BM ALBIN POPŁAWSKI, registered in the Central Register and Information on Business conducted by the minister responsible for economy and maintaining the Central Register and Information on Business, VAT Identification Number PL9261565906, REGON number 080219259, ul. Sucha 172, 66-004 Zielona Góra, Poland.

If you want to contact us regarding the processing of your personal data, please send an email to: shop@michaelserge.com.

Our customer service team is available from 9:00 am to 5:00 pm (17:00) on weekdays CET

United Kingdom, London +44 2045772996
Poland, Warsaw +48 222304295
Poland, Zielona Góra +48 688383500
Poland free hotline +48 800003282

If you are outside of Europe, you can contact us:
United States, Miami +17867558172
Canada, Toronto +16478466300
Our offices:
275 New North Road
Islington Apartment 1618
London, N1 7AA

Sucha 172
Zielona Góra, 66-004
Poland

Via Boezio 6
Rome, 00193
Italy

Nauschgasse 4/3/2
Vienna, WI 1220
Austria

Paxlan 10
Hoofddorp, North Holland 2131 PZ
Netherlands

Route de Saint-Cergue 24bis
Nyon, VD 1260
Switzerland

ORCA - Calle Gil-Vernet 54/55
Les Tapies 1
Hospitalet De L'infant, Tarragona
43890
Spain

1000 Brickell Avenue
Ste 715
Miami, FL 33131
United States

329 Howe Street
Vancouver, BC V6C3N2
Canada

Founder and co-owner of MichaelSerge:
BM Popławski Albin "Popper"
VAT: PL9261565906
Lubusz, Sucha 172
Zielona Góra 66-004
Europe, Poland

YOUR RIGHTS

You have the right to:

access your personal data, including the right to receive a copy of your data (Article 15 GDPR or – if applicable – Article 13(1)(f) GDPR),
rectify them (Article 16 GDPR),
delete them (Article 17 GDPR),
restrict their processing (Article 18 GDPR),
transfer data to another controller (Article 20 GDPR).

Additionally, you have the right to:

file an objection at any time against the processing of your data:
- for reasons related to your particular situation – in relation to the processing of your personal data based on Article 6(1)(f) GDPR (i.e. on the basis of our legitimate interests), including profiling (Article 21(1) GDPR);
- if your personal data is processed for direct marketing purposes, including profiling, to the extent that the processing is related to such direct marketing (Article 21(2) GDPR).

Contact us if you wish to exercise your rights. You can express your objection to our use of cookies (which you can read about below) primarily through the appropriate settings in your browser.

If you believe that your data is being processed unlawfully, you may file a complaint with the President of the Personal Data Protection Office.

PERSONAL DATA AND PRIVACY

Detailed information regarding the processing of your data depending on your actions can be found in the table below.

1. PLACING AN ORDER IN THE STORE – PART 1

WHAT IS THE PURPOSE?
processing your order
ON WHAT BASIS?
sales contract (Article 6(1)(b) GDPR)	legal obligation related to accounting, processing your personal data (Article 6(1)(c) GDPR)
HOW LONG?
as long as the contract is in force	Expecting the end of the legal obligation related to accounting
in addition, your data will be processed for the period in which claims can be made - by you or by us (more information on this can be found in the last table of this section)
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
you will not be able to place an order

2. PLACING AN ORDER IN THE STORE – PART 2

FOR WHAT PURPOSE?
customizing the Store to the needs of Users, as well as improving the quality of our services through feedback from our Buyers sent through the satisfaction survey
ON WHAT BASIS?
our legitimate interest in processing data for the purpose of conducting satisfaction surveys (Article 6(1)(f) GDPR)
HOW LONG?
if you do not express your opinion - within 60 days of purchase or Expecting acceptance of our objection to data processing; if you express your opinion - Awaiting its deletion or Expecting acceptance of our objection to data processing*
in addition, your data will be processed for the period in which claims can be made - by you or by us (more information on this can be found in the last table of this section)
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
we will not take your opinion about the Store into account in its further development

* depending on what applies in each case and what occurs first.

3. CREATING AN ACCOUNT IN THE STORE

FOR WHAT PURPOSE?
performance of the account management contract in the Store
ON WHAT BASIS?
service provision contract (Article 6(1)(b) GDPR)
HOW LONG?
until you delete your account or until we delete it at your request
in addition, your data will be processed for the period in which claims can be made - by you or by us (more information on this can be found in the last table of this section)
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
you will not be able to register an account and use its features, such as viewing order history or checking order status

4. CONTACT US (E.G., MAKING AN INQUIRY)

FOR WHAT PURPOSE?
processing your inquiries or submissions
ON WHAT BASIS?
contract or actions taken at your request aimed at its conclusion (Article 6(1)(b) GDPR) – if your inquiry or notification pertains to a contract of which we are or may be a party	our legitimate interest in processing your data involves communicating with you (Article 6(1)(f) GDPR) – if your inquiry or submission is not related to a contract
HOW LONG?
for the duration of the binding contract or - in case of no contract being concluded - until the expiry of the term for making claims – see the last table in this point*	until the expiry of the term for making claims – see the last table in this section – or Awaiting acceptance of our objection to processing *
in addition, your data will be processed for the period in which claims can be made - by you or by us (more information on this can be found in the last table of this section)
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
we will not be able to respond to your inquiry or submission

* depending on what applies in each case and what occurs first.

5. BROWSER SETTINGS AND OTHER SIMILAR ACTIONS ALLOWING FOR MARKETING ACTIVITIES

FOR WHAT PURPOSE?
direct marketing involving displaying personalized advertisements (more information on this can be found in the “Profiling” and “Cookies” sections of the Privacy Policy)
ON WHAT BASIS?
our legitimate interest in processing data for the purpose stated above (Article 6(1)(f) GDPR)
HOW LONG?
Expecting you to delete cookies used for marketing purposes or Expecting their expiry*
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
you will not receive offers for products or services that you may be interested in

* depending on what applies in each case and what occurs first.

6. BROWSER SETTINGS AND OTHER SIMILAR ACTIONS ALLOWING FOR ANALYTICAL ACTIVITIES

FOR WHAT PURPOSE?
analysing how the Store is used and navigated, in order to adapt it to the needs and behaviors of Users; (more information on this can be found in the “Analytical Activities” and “Cookies” sections of the Privacy Policy)
ON WHAT BASIS?
our legitimate interest in processing data for the purposes mentioned above (Article 6(1)(f) GDPR)
HOW LONG?
Expecting you to delete cookies used for analytical purposes or Expecting their expiry*
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
in further development, we will not take your preferences regarding the use of the Store Website into account

* depending on what applies in each case and what occurs first.

7. WHEN YOU CONSENT TO RECEIVE MARKETING CONTENT FROM US (E.G., INFORMATION ON SPECIAL OFFERS)

FOR WHAT PURPOSE?
sending marketing information, particularly special offers
ON WHAT BASIS?
your consent to our marketing activities (Article 6(1)(a) GDPR)
HOW LONG?
until consent is withdrawn - remember that you can withdraw your consent at any time. Processing data pending the withdrawal of consent is lawful.
in addition, your data will be processed for the period in which claims can be made - by you or us (more information on this can be found in the last table of this section)
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
you will not receive our marketing materials, including information about our special offers

8. NEWSLETTER SUBSCRIPTION

FOR WHAT PURPOSE?
sending the newsletter
ON WHAT BASIS?
contract for the provision of newsletter services (Article 6(1)(b) GDPR)
HOW LONG?
until you unsubscribe from our newsletter
in addition, your data will be processed for the period in which claims can be made - by you or by us (more information on this can be found in the last table of this section)
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
you will not receive information regarding the Store and our services

9. ENGAGING IN OR ABSTAINING FROM ACTIONS THAT MAY RESULT IN CLAIMS RELATED TO THE STORE OR OUR SERVICES

FOR WHAT PURPOSE?
establishing, pursuing, or defending claims related to the concluded contract or provided services
ON WHAT BASIS?
our legitimate interest in processing data for the purpose mentioned above (Article 6(1)(f) GDPR)
HOW LONG?
until the expiry of the time for making claims or Expecting acceptance of our objection to processing *
WHAT HAPPENS IF YOU DO NOT PROVIDE YOUR DATA?
no possibility of establishing, pursuing, or defending claims

* depending on what applies in each case and what occurs first.

PUBLICATION OF DATA

If you decide to publish your comment, its content and your signature will be visible to other users of the Shop.

We do not disclose your email address to other users - unless you do so yourself.

PROFILING

As part of the Shop, we conduct profiling activities – this only occurs when you give your consent. Profiling involves automated evaluation of the products or services you may be interested in, using information about the content you have viewed. This way, advertisements for products or services displayed in the Shop will be more tailored to you and your needs.

The type of profiling we conduct does not lead to decisions that would have legal effects on you or similarly significantly affect you.

ANALYTICAL ACTIVITIES

In the course of the Shop’s operations, we conduct analytical activities aimed at increasing its intuitiveness and accessibility – this occurs if your browser settings allow such activities. In the course of analysis, we will take into account how you navigate through the Shop, e.g., how much time you spend on a particular webpage or which areas of the Shop you click on. In this way, we can adjust the layout and appearance of the Shop as well as the content placed in it to the needs of Users.

DATA SECURITY

While processing your personal data, we apply organizational and technical measures in accordance with applicable laws, including encryption of the connection using an SSL certificate.

COOKIES

Update: 8 March 2025, 06:40

What are cookies?

Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When a user visits a website or uses a mobile application, the computer asks the computer or portable device for permission to save this file on the computer or portable device and access information. Information collected through cookies and similar technologies may include the date and time of the visit and how the user interacts with a particular website or mobile application.

Why do we use cookies?

Cookies ensure that during your visit to our online store, you remain logged in, all items remain in the shopping cart, you can shop securely, and the website operates smoothly. Cookies also allow us to check how our site is being used and how we can improve it. Additionally, depending on user preferences, our own cookies can be used to display advertisements that correspond to their personal interests.

What types of cookies do we use?

Necessary cookies

These cookies are essential for the proper functioning of the website. Some of the following actions can be performed using these cookies.

- Store items in the online shopping cart - Save cookie preferences for this website - Save language preferences - Log into our portal. We need to check that you're logged in.

Performance cookies

These cookies are used to collect statistical information about the use of our website, also known as analytical cookies. We use this data to optimize the operation of the website.

Functional cookies

These cookies provide greater functionality for visitors to our website. These cookies may be set by our external service providers or our own website. The following functions may, but are not limited to, be activated when you accept this category. Live chat services - Watch videos online - Social media sharing buttons - Log into our website using social media.

Advertising/tracking cookies

These cookies are set by external advertising partners and are used for profiling and tracking data across multiple websites. If the user accepts these cookies, we can display our ads on other websites based on the user's profile and preferences. Cookies also keep records of how many visitors have seen or clicked on our ads for the purpose of optimizing advertising campaigns.

Unclassified

These cookies are still in the classification process. They will be categorized into one of the following: Necessary, Performance, Functional, or Advertising.

How can I disable or delete cookies?

You can opt out of all, but not all necessary cookies. In your browser settings, you can change the settings to ensure that cookies are blocked. Most browsers explain how to do this in the so-called help feature. However, if you block cookies, you may not be able to use all technical features offered by our website and this may negatively affect your user experience.

Our Shop, like most websites, uses so-called cookies. These cookies:

are stored in the memory of your device (computer, mobile phone, etc.);
do not change any settings on your device.

In this Shop, cookies are used for the following purposes:

remember your session
collect statistical data
collect marketing data
share Shop functionalities

To find out how to manage cookies and disable their use in your browser, you can use the help files of your browser. You can get more information on this topic by pressing the F1 key while using the browser. Additionally, appropriate information can be found at the following subpages, depending on the browser you are using:

Below you will find information about the characteristics of cookies processed by us and the validity period of these cookies.

COOKIE NAME	COOKIE VALIDITY PERIOD	COOKIE FUNCTION
_ga, _shopify, _cart, store website, user_count, _orig_referrer, location	60 days	tracking user traffic for statistical and remarketing purposes

Using the appropriate options in your browser, you can at any time:

Delete cookies,
block the use of cookies in the future.

In such cases, we will no longer process them.

More information about cookies can be found on Wikipedia.

EXTERNAL SERVICES / DATA RECIPIENTS

We use the services of external entities that support us in running our business. We entrust them with processing your data – these entities process data only at our written instruction.

Below you will find a list of your data recipients:

ACTIVITY	DATA RECIPIENTS	DATA TRANSMISSION OUTSIDE THE EUROPEAN UNION
ANY ACTIVITY RELATED TO THE STORE	hosting provider	no location
	entity providing us technical/IT support	no location
	online market operator	no location
USING THE STORE WITH SETTINGS ALLOWING FOR MARKETING ACTIVITIES	entity providing marketing services	no location
	legal office	no location
USING THE STORE WITH SETTINGS ALLOWING FOR ANALYTICAL ACTIVITIES	entity allowing analytical activities on the site	no location
	legal office	no location
CREATING AN ACCOUNT IN THE STORE	legal office	no location
PLACING AN ORDER IN THE STORE	payment provider	no location
	entity providing goods delivery	no location
	provider of business support software (e.g., accounting software)	no location
	provider of standard office software (including mailboxes)	no location
	accounting office	no location
	entity providing installment systems	no location
	legal office	no location
NEWSLETTER SUBSCRIPTION OR CONSENT TO RECEIVE MARKETING MESSAGES	entity providing newsletter services or sending marketing messages	no location
	legal office	no location
USING THE MESSENGER OFFERED IN THE STORE	entity providing the messaging service offered in the Store	no location
USING THE MESSENGER OFFERED IN THE STORE	legal office	no location
USING SERVICES RELATED TO THE STORE PROVIDED TO US BY SOCIAL MEDIA PLATFORMS	social media platforms	no location
	legal office	no location
PARTICIPATING IN OUR SATISFACTION SURVEY	entities allowing the publication of opinions about the Store or offered products as well as making comparisons between them	no location
PARTICIPATING IN OUR SATISFACTION SURVEY	legal office	no location
CONTACTING US (E.G., ASKING A QUESTION)	provider of standard office software (including mailboxes)	no location
CONTACTING US (E.G., ASKING A QUESTION)	legal office	no location